Stratagee offers a web-based software application, Smart Search. Smart Search addresses the four key areas of college planning: College selection, financial aid, tax aid and personal resources.

Smart Search determines where a student may be able to Get Into College and Get Aid™, and provides a snapshot of which colleges the family can afford. Smart Search is available for financial advisors, admissions consultants, school districts and employee benefit providers.

We do not offer software to the public at this time, but we do incorporate the use of our software in providing college planning and admissions services to families. Review our services for information.

We offer a suite of coaching, marketing, speaking and planning services to complement this software.

SmartSearch - An Indicator of College Admission and Affordability

Smart Search is web-based software that allows advisors, students and parents to quickly and easily identify colleges where the student may be able to Get Into College and Get Aid™, and which colleges the family can afford based on the personal resources the family can pledge for college education. Smart Search addresses college selection, financial aid, tax aid and the use of the family's personal resources to pay for college, but places greater emphasis on searching for colleges based on admissibility and affordability.

Provide quick and easy answers to these important questions:

  1. Your child's likelihood of admission at colleges and universities nationwide
  2. What your child's estimated aid eligibility is at those colleges
  3. If you qualify for the American Opportunity Tax Credit worth $2,500 per year
  4. Which colleges your family can afford based on your personal resources
  5. What student loans will your child need and how much is too much

Smart Search Features/Calculations

School/College Selection
  • Identify a variety of colleges that are affordable even if their sticker prices seem out of reach
  • Customize your college list based on those returned by Smart Search and add your own specific colleges
  • Add Calculates the student's likelihood of admission (Admissibility Indicator) at colleges and universities
  • Each college's admissibility score is reviewed and adjusted regularly by admissions experts
  • College counselors and admissions consultants can use the MyAI feature to change the admissibility indicator
Financial Aid
  • Calculate expected family contribution (EFC) using the Federal, Institutional and Consensus methodologies
  • Determine the student’s need-based financial aid eligibility
  • Identify which colleges the family can afford; adjust affordability sliders to see instant changes in affordability
  • Explore how changes in assets, income and academic scores improve aid eligibility
  • Calculate the student’s eligibility for academic merit aid awards based on the selected colleges' published criteria
  • Calculate each student’s Federal aid awards for the Pell Grant, Subsidized and Unsubsidized Stafford Loans
  • Calculates the impact of saving in various asset types on each student’s need-based financial aid eligibility
Tax Aid
  • Calculates the ability of the parents to claim the American Opportunity Tax Credit
  • Measures the impact on affordability and aid eligibility when “shifting” earned and unearned income to the child
  • Identify when it may be better for the client to focus on valuable tax strategies instead of need-based aid
  • Measures the impact of qualified plan contributions, Roth Conversions, Exercising stock and other financial planning events on affordability, aid eligibility and tax ability to claim the $2,500 American Opportunity Tax Credit
Personal Resources
  • Choose how much of the family’s income, assets, student loans and parent loans to allocate to college costs
  • Change the allocations and instantly see how affordability at each college is impacted
  • SmartSearch knows the tax and financial aid treatment of all assets so you can keep it simple
  • Generates a color-coded Affordability Indicator for each college in the final report (Funded, Un-funded, Not funded)
  • The Affordability Table provides detailed information about the use of family resources, financial aid and loans that are used to fund each college, and indicates the amount of shortfall, if any
  • The Debt Summary Table provides an in-depth analysis of the monthly payment required to repay the estimated debt taken at each college, the total amount borrowed and the total amount repaid

We offer a suite of coaching, marketing, speaking and planning services to complement this software.

Services for Advisors


  • We can prepare the financial and/or admissions strategies for you to deliver.
  • We can consult directly with you and your client.


  • Integrating college planning into your practice.
  • Marketing strategy
  • Advanced college planning strategies.
  • Institutional: 529 Plan Managers, College Enrollment Officials, State Agencies, Broker Dealers, RIAs, Mutual Fund Companies, Schools


  • Website content
  • Power point presentations
  • Marketing pieces (direct mail, ad copy, handouts, seminar announcements)
  • Monthly newsletter for clients, prospects and centers of influence


  • Conferences
  • Webinars
  • Client Events

All services are led by Troy Onink (financial strategies) and/or Lloyd Paradiso (admission strategies), and their respective teams. See About the Management Team.

Advisor Software and Services Package

Price: Contact us for pricing


Individual software license for both SmartSeach.


Two Hours of Coaching with Troy Onink and/or Lloyd Paradiso

Marketing Materials

  • PowerPoint Presentations, including Speaker's Notes covering the following topics
    • Paying for College
    • Paying College and Private School
    • How Grandparents can Help
  • Marketing Pieces (Use of Stratagee's copyrighted and trademarked marketing materials)
    • Advisor Marketing Tips
    • EFC Quick Reference Table and Guide to Financial Aid
    • Marketing Pieces (Paying for College, Paying for Independent School and College
    • Stratagee’s Decision Tree Guide To Determining Your Clients’ Best Strategy

Please contact us by email (info@stratagee.com) or phone (814-757-5033)
to discuss which of the services above is the most appropriate for you.